Friday, February 12, 2016

Alaska Airlines Media Coverage Report, Week of Feb. 5, 2016 – Feb. 12, 2016



Alaska Airlines Flight Diverted After Drunk Passenger Threatens Crew


By Jelani James
For HNGN
Published on Feb. 11, 2016
Summary: An Alaska Airlines flight to San Francisco from Boston was forced to make an emergency landing in Denver after a passenger became abusive and started threatening flight crew and other passengers.
Relevance: This type of incidents can be very dangerous and life threatening sometimes. The flight crew are obligated to protect the passengers and take an immediate action even if it requires an emergency landing. The way the flight crew handled the situation counts for the safety of Alaska Airlines flights which in an early ranking Alaska Airlines was ranked as one of the safest airlines in the world. 

Alaska Airlines Selects Seattle Fashion Designer Luly Yang as New Uniform Designer
By Associated Press
For PRNewswire
Published on Feb. 11, 2016
Summary: As an updated step of the rebranding campaign, Alaska Airlines announced a new partnership with the Seattle fashion designer Luly Yang to redesign uniforms for more than 12,000 in 2018.
Relevance: The redesigning the employees’ uniforms is unique step of the rebranding campaign. It gives the employees a sense of involvement as a major part of the success of the company. It also shows the sense of connecting with the society by choosing a designer from Seattle.

State Supreme Court hears case against Alaska Airlines for firing employee
By Paula Ann Solis
For juneauempire.com
Published on Feb. 10, 2015
Summary: The Alaska Supreme Court heard spoken arguments in four separate cases in the Juneau court, including one case claiming the unlawful firing of an Alaska Airlines employee that was dismissed by the lower courts.
Relevance:  This might be an important call for Alaska Airlines to be more careful about their relationship with the employees. Loyal employees are the heat of any successful business. The company is responsible for preserving its employees and meeting their needs.    


Embraer Could Soon Reel in Another Big Order
By Adam Levin-Weinberg
For Fool.com
Published on Feb. 8, 2016
Summary: Alaska Air is looking for 30 new 76-seat jets, and is considering Embraer for this big deal. Alaska Air is making this move because it is trying to keep stable seat share in Seattle. Additionally, customers find jets more comfortable than the Q400, which feels cramped by comparison.
Relevance: Alaska Air has to keep up with the other competitors, especially when Delta has added domestic flights in Seattle. Alaska Air has to focus on maintaining its market share.


Snack Hack: Airlines Apply High-Tech to Satisfy Pax Appetites
By Marisa Garcia
For apex.aero
Published on Feb. 8, 2016
Summary: Passengers can order in-flight meals with their personal devices before boarding. Airlines are applying technology to satisfy the passengers’ appetites, while boosting revenue and improving their catering logistics.
Relevance: Alaska Air is one of the participant airlines applying this feature on board. The airline can better calculate food and beverage demand and avoid payment complications on board. In addition, it will gain customer satisfaction and by offering an easy and convenient way of ordering food on board which is part of the entertainment


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