“Alaska
Airlines Refreshes Brand For First Time in 25 Years”
By Mark
Miller
For
brandchannel.com
Published on
Jan. 26, 2016
Summary: Alaska Airlines is working in changing its look
and renewing its brand for the first time in 25 years.
Relevance: This is a great opportunity for the
airline to attract new customers and create new image for the employees and the
customers. They have already changed their webpage to the new look, which can
be a great way to advertise for the new brand.
“Alaska
Airlines to launch Portland-Atlanta service on June 4, 2016”
By
Associated Press
For ETN,
Global Travel Industry News.
Published on
Jan. 28, 2016
Summary: Alaska Airlines announced that the
company will begin daily, nonstop flights between Portland and Atlanta starting
June 4, through August 27, 2016.
Relevance:
The airline provides
various options for the customers of the airlines in both cities. The
convenience of the non-stop flights, will encourage more individuals to choose
Alaska Airlines to fly to their distinctions comfortably.
“Alaska
Airlines to fly nonstop between Anchorage and Spokane, Washington, starting
June 11”
By PRNewswire
For CNN
Money
Published on
Jan. 28, 2016
Summary: Alaska Airlines will start weekly,
nonstop service between Anchorage, Alaska, and Spokane, Washington, starting
June 11 through August 27, 2016.
Relevance: Alaska Airline is introducing
several new nonstop flights to serve new destination. Therefore, it will help larger
majority of customers in these new destinations. They are also introducing new
inflight amenities such as, “Pacific Northwest-inspired food and beverages,
such as Beecher's Flagship cheese, and exclusively blended Canoe Ridge wines.”
This is a great way to support the renewing of the brand that Alaska Air is
working on currently.
“Alaska
Airlines charts strategy”
By Clark
Schultz
For Seeking Alpha
Published on
Jan. 28, 2016
Summary: “The airline will introduce a premium
economy product and increase the number of regional jets it flies.”
Relevance:
The strategic marketing
plan that Alaska Airlines is currently working on, anticipates 8% capacity
growth this year. Additionally, the new product will allow Alaska Airlines to
compete with other “ultra-low cost carriers” in the market such as Delta.
“Feds
Accuse Former Pilot of Drunken Flying”
By Associated
press
For Courthouse
News Service
Published on
Jan. 25, 2016.
Summary: “A former Alaska Airlines captain was
arrested and charged with piloting a commercial flight under the influence of
alcohol - a felony.”
Relevance:
This type of news
shows the other side of coin. There are many ruthless workers who their actions
may affect the business in bad way. This should not reflect the whole image of
the airline and must be handled appropriately to prevent any further similar incidents.
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