Alaska Airlines Media Coverage Report, Week of Jan. 8 – Jan. 15, 2016

“This Was the Worst Airline to Fly in 2015”

By Anna Hensel  

For Inc.com

Published on Jan. 14, 2016

http://www.inc.com/anna-hensel/best-and-worst-airlines-2015.html

Summary:

 An overall ranking of the nine largest U.S. airlines in 2015. Where Alaska Airlines has put first in the list, and American Airlines last.  

Relevance:  

It provides the consumers and other competitors with figures about the high standers and quality of the services that the airline offers.

“These Airlines Have the Lowest Safety Ratings”

By Anya Hoffman

For Time Inc. Network

Published on Jan. 13, 2016

http://time.com/4178976/airlines-lowest-safety-ratings/

Summary:

AirlineRatings.com have recently conducted an international ranking about the safety when flying. The ratings are based on several global flying data and government sources. It gives every airline they observe a numerical ranking from 1 to 7. “Airlines that receive a 7 are considered the safest; those that receive a 1 are the least safe.” Alaska Airlines was one of the world’s 20 safest airlines

Relevance:

This may be a great opportunity for the company to expand its branches a lot further. Being ranked as one of the world’s safest airlines gives the airline more strength and a better reputation on the local and global basis.  

“Alaska Airlines seeks long-term presence in Petersburg”

By Juneau Empire

For JuneauEmpire.com

Published on Jan. 13, 2016, Updated Jan.14, 2016

http://juneauempire.com/state/2016-01-13/alaska-airlines-seeks-long-term-presence-petersburg

Summary:

Alaska Airline is planning to sign an agreement to stay in Petersburg’s airport for the coming 50 years. According to the public notice filed, “the airline has requested a 50-year lease of 22,500 square feet of space at the airport for “ground equipment storage and miscellaneous storage to support commercial airline operations.””

Relevance:

 It shows the current partnerships of the airline with other corporations, which will hopefully develop countless financial and commercial benefits for the airline.

“Alaska Airlines Once Again Named North America's Most On-Time Airline”

By Associated Press

For PR Newswire

Published on Jan. 7, 2016

http://www.prnewswire.com/news-releases/alaska-airlines-once-again-named-north-americas-most-on-time-airline-300201131.html

Summary:

 According to FlightStats Inc., which collects data about the timing performance of millions of flights each year, Alaska Airlines has been named the first on-time airlines in the Unites States for the sixth time in a row.

Relevance:

This may be an excessive promotion for the airline. The last thing that any traveler want is a delayed flight. This commitment will assertively increase the tickets merchants. 

“Alaska Airlines sending airborne tailgate parties to Raleigh, Charlotte for Panthers-Seahawks game”

By Patti Payne

For Triangle Business Journal

Published on Jan. 15, 2016

http://www.bizjournals.com/triangle/news/2016/01/15/alaska-airlines-raleigh-charlotte-panthers-seahawk.html

Summary:

“Seattle's hometown airline charters special flight to Charlotte, extends social media contest inviting fans to enter for a chance to win a spot on the plane.”

Relevance:

May be a successful commercial method to show the company’s communication with the surrounding public. A lot of the Seahawks fans are planning to watch the game and probably flying from Seattle to Charlotte to support their team. Alaska Airlines promotion is going to be an enormous event for the Seahawk fans, and they may defiantly choose Alaska Airlines flight to fly to Charlotte.