Alaska Airlines Media Coverage Report, Week of Jan. 22 – Jan. 29, 2016

“Alaska Airlines Refreshes Brand For First Time in 25 Years”

By Mark Miller

For brandchannel.com

Published on Jan. 26, 2016

http://brandchannel.com/2016/01/26/alaska-airlines-refreshes-brand-012616/

Summary:  Alaska Airlines is working in changing its look and renewing its brand for the first time in 25 years.

Relevance: This is a great opportunity for the airline to attract new customers and create new image for the employees and the customers. They have already changed their webpage to the new look, which can be a great way to advertise for the new brand.

“Alaska Airlines to launch Portland-Atlanta service on June 4, 2016”

By Associated Press

For ETN, Global Travel Industry News.

Published on Jan. 28, 2016

http://www.eturbonews.com/67987/alaska-airlines-launch-portland-atlanta-service-june-4-2016

Summary: Alaska Airlines announced that the company will begin daily, nonstop flights between Portland and Atlanta starting June 4, through August 27, 2016.

Relevance: The airline provides various options for the customers of the airlines in both cities. The convenience of the non-stop flights, will encourage more individuals to choose Alaska Airlines to fly to their distinctions comfortably.

“Alaska Airlines to fly nonstop between Anchorage and Spokane, Washington, starting June 11”

By PRNewswire

For CNN Money

Published on Jan. 28, 2016

http://money.cnn.com/news/newsfeeds/articles/prnewswire/SF10180.htm

Summary: Alaska Airlines will start weekly, nonstop service between Anchorage, Alaska, and Spokane, Washington, starting June 11 through August 27, 2016.  

Relevance: Alaska Airline is introducing several new nonstop flights to serve new destination. Therefore, it will help larger majority of customers in these new destinations. They are also introducing new inflight amenities such as, “Pacific Northwest-inspired food and beverages, such as Beecher's Flagship cheese, and exclusively blended Canoe Ridge wines.” This is a great way to support the renewing of the brand that Alaska Air is working on currently.

“Alaska Airlines charts strategy”

By Clark Schultz

For Seeking Alpha

Published on Jan. 28, 2016

http://seekingalpha.com/news/3062146-alaska-airlines-charts-strategy

Summary: “The airline will introduce a premium economy product and increase the number of regional jets it flies.”

Relevance: The strategic marketing plan that Alaska Airlines is currently working on, anticipates 8% capacity growth this year. Additionally, the new product will allow Alaska Airlines to compete with other “ultra-low cost carriers” in the market such as Delta.

“Feds Accuse Former Pilot of Drunken Flying”

By Associated press

For Courthouse News Service

Published on Jan. 25, 2016.

http://www.courthousenews.com/2016/01/25/feds-accuse-former-pilot-of-drunken-flying.htm  

Summary: “A former Alaska Airlines captain was arrested and charged with piloting a commercial flight under the influence of alcohol - a felony.”

Relevance: This type of news shows the other side of coin. There are many ruthless workers who their actions may affect the business in bad way. This should not reflect the whole image of the airline and must be handled appropriately to prevent any further similar incidents.

Alaska Airlines Media Coverage Report, Week of Jan. 8 – Jan. 15, 2016

“This Was the Worst Airline to Fly in 2015”

By Anna Hensel  

For Inc.com

Published on Jan. 14, 2016

http://www.inc.com/anna-hensel/best-and-worst-airlines-2015.html

Summary:

 An overall ranking of the nine largest U.S. airlines in 2015. Where Alaska Airlines has put first in the list, and American Airlines last.  

Relevance:  

It provides the consumers and other competitors with figures about the high standers and quality of the services that the airline offers.

“These Airlines Have the Lowest Safety Ratings”

By Anya Hoffman

For Time Inc. Network

Published on Jan. 13, 2016

http://time.com/4178976/airlines-lowest-safety-ratings/

Summary:

AirlineRatings.com have recently conducted an international ranking about the safety when flying. The ratings are based on several global flying data and government sources. It gives every airline they observe a numerical ranking from 1 to 7. “Airlines that receive a 7 are considered the safest; those that receive a 1 are the least safe.” Alaska Airlines was one of the world’s 20 safest airlines

Relevance:

This may be a great opportunity for the company to expand its branches a lot further. Being ranked as one of the world’s safest airlines gives the airline more strength and a better reputation on the local and global basis.  

“Alaska Airlines seeks long-term presence in Petersburg”

By Juneau Empire

For JuneauEmpire.com

Published on Jan. 13, 2016, Updated Jan.14, 2016

http://juneauempire.com/state/2016-01-13/alaska-airlines-seeks-long-term-presence-petersburg

Summary:

Alaska Airline is planning to sign an agreement to stay in Petersburg’s airport for the coming 50 years. According to the public notice filed, “the airline has requested a 50-year lease of 22,500 square feet of space at the airport for “ground equipment storage and miscellaneous storage to support commercial airline operations.””

Relevance:

 It shows the current partnerships of the airline with other corporations, which will hopefully develop countless financial and commercial benefits for the airline.

“Alaska Airlines Once Again Named North America's Most On-Time Airline”

By Associated Press

For PR Newswire

Published on Jan. 7, 2016

http://www.prnewswire.com/news-releases/alaska-airlines-once-again-named-north-americas-most-on-time-airline-300201131.html

Summary:

 According to FlightStats Inc., which collects data about the timing performance of millions of flights each year, Alaska Airlines has been named the first on-time airlines in the Unites States for the sixth time in a row.

Relevance:

This may be an excessive promotion for the airline. The last thing that any traveler want is a delayed flight. This commitment will assertively increase the tickets merchants. 

“Alaska Airlines sending airborne tailgate parties to Raleigh, Charlotte for Panthers-Seahawks game”

By Patti Payne

For Triangle Business Journal

Published on Jan. 15, 2016

http://www.bizjournals.com/triangle/news/2016/01/15/alaska-airlines-raleigh-charlotte-panthers-seahawk.html

Summary:

“Seattle's hometown airline charters special flight to Charlotte, extends social media contest inviting fans to enter for a chance to win a spot on the plane.”

Relevance:

May be a successful commercial method to show the company’s communication with the surrounding public. A lot of the Seahawks fans are planning to watch the game and probably flying from Seattle to Charlotte to support their team. Alaska Airlines promotion is going to be an enormous event for the Seahawk fans, and they may defiantly choose Alaska Airlines flight to fly to Charlotte.