Alaska Airlines Media Coverage Report, Week of Feb. 19, 2016 – Feb. 26, 2016

Alaska Air Group, Inc. (ALK) Shares Sold by Russell Frank Co

http://www.hilltopmhc.com/alaska-air-group-inc-alk-shares-sold-by-russell-frank-co/

By Kayla Nash

For The Hilltop News

Published on Feb. 25, 2016

Summary:  Russell Frank Co reduced its stake in shares of Alaska Air Group, Inc. by 5.9% during the fourth quarter. The firm owned 782,817 shares of the company’s stock after selling 49,512 shares during the period. Russell Frank Co owned approximately 0.63% of Alaska Air Group worth $63,753,000 as of its most recent SEC filing.

Relevance: It is important to be updated by the financial status of the company. We hope that Alaska Airlines will not be affected negatively by the reduction of stake share of Russell Frank Co.

Alaska Air CEO joins Nordstrom board

http://www.seattletimes.com/business/retail/alaska-air-ceo-joins-nordstrom-board/

By Janet I. Tu

For The Seattle Times

Published on Feb. 24, 2016

Summary:  Brad Tilden, Alaska Airlines chairman and CEO, is joining Nordstrom’s board. Will join the audit and finance committees, according to a Nordstrom news release announcing the appointment Wednesday.

Relevance: This new relationship between Alaska and Nordstrom can build strong bonds between both companies especially that both businesses are Seattle based. The relationship will hopefully benefit Alaska Airlines financially and commercially.

A Flight Attendant Gets Married Mid-Flight for Mom....Tissue Alert

http://whbl.com/blogs/parenting/125/a-flight-attendant-gets-married-mid-flight-for-momtissue-alert-1/

By Murphy.

For WHBL

Published on Feb. 25, 2016

Summary: Kristy Stratton is a current flight attendance for Alaska Airlines. Her mom was diagnosed with stage four lung cancer in 2014. She had three wishes for her daughter before she passes away, to see where she works, lives, and to see her getting married. In one plane ride, Stratton got her mom to see her place of work and watch her get married at the same time, on the way to seeing where she lives now in Seattle.

Relevance:  This story has a lot of emotional appeals and it is easy to get touched by. It exposes a part of an Alaska Airlines flight attendance personal moment to share the happiness with everyone.

  

Alaska Airlines commences Portland trio

http://www.anna.aero/2016/02/22/alaska-airlines-commences-portland-trio/

By Newsletter

For Anna.Aero

Published on Feb. 22, 2016

Summary: On 18 February, Alaska Airlines commenced services from Portland to Kansas City, Minneapolis-St. Paul and Omaha. In celebration of the new route trio, the Oregon airport held a traditional ribbon cutting ceremony. Passengers who were on the three inaugural services, were each given a gift wrapped selection of cookies.

Relevance:  It is a great way to advertise the new trio flight by giving gift wraps to the passengers, and then covering the event in media. It is a smart strategy to pitch the news of the opening among large number of audience, especially the ones who live in the trio cities that are included in the flight, which are Portland, Kansas City, Minneapolis-St. Paul and Omaha.  

Alaska Airlines to launch nonstop flights from San Jose to Orange County and San Diego

http://www.kliv.com/2016/02/22/alaska-airlines-to-launch-nonstop-flights-from-san-jose-to-orange-county-and-san-diego/

By Newsletter

For Silicon Valley News

Published on Feb. 22, 2016

Summary: Alaska Airlines has announced they will launch new nonstop service from Mineta-San Jose International Airport to Orange County and San Diego beginning June 5th. The new service marks six new flights to launch from SJC this year.

Relevance:  Since the beginning of this year, Alaska Airlines have launched more than nine new flights either non-stop flights or connection flights. Alaska Airlines must put extra work in advertising and spreading the news of these new routes in order to fill up all of the flights’ seats.

Alaska Airlines Media Coverage Report, Week of Feb. 5, 2016 – Feb. 12, 2016

Alaska Airlines Flight Diverted After Drunk Passenger Threatens Crew

http://www.hngn.com/articles/178240/20160211/alaska-airlines-flight-diverted-drunk-passenger-threatens-crew.htm

By Jelani James

For HNGN

Published on Feb. 11, 2016

Summary: An Alaska Airlines flight to San Francisco from Boston was forced to make an emergency landing in Denver after a passenger became abusive and started threatening flight crew and other passengers.

Relevance: This type of incidents can be very dangerous and life threatening sometimes. The flight crew are obligated to protect the passengers and take an immediate action even if it requires an emergency landing. The way the flight crew handled the situation counts for the safety of Alaska Airlines flights which in an early ranking Alaska Airlines was ranked as one of the safest airlines in the world. 

Alaska Airlines Selects Seattle Fashion Designer Luly Yang as New Uniform Designer

http://www.prnewswire.com/news-releases/alaska-airlines-selects-seattle-fashion-designer-luly-yang-as-new-uniform-designer-300218669.html

By Associated Press

For PRNewswire

Published on Feb. 11, 2016

Summary: As an updated step of the rebranding campaign, Alaska Airlines announced a new partnership with the Seattle fashion designer Luly Yang to redesign uniforms for more than 12,000 in 2018.

Relevance: The redesigning the employees’ uniforms is unique step of the rebranding campaign. It gives the employees a sense of involvement as a major part of the success of the company. It also shows the sense of connecting with the society by choosing a designer from Seattle.

State Supreme Court hears case against Alaska Airlines for firing employee

http://juneauempire.com/local/2016-02-10/state-supreme-court-hears-case-against-alaska-airlines-firing-employee

By Paula Ann Solis

For juneauempire.com

Published on Feb. 10, 2015

Summary: The Alaska Supreme Court heard spoken arguments in four separate cases in the Juneau court, including one case claiming the unlawful firing of an Alaska Airlines employee that was dismissed by the lower courts.

Relevance:  This might be an important call for Alaska Airlines to be more careful about their relationship with the employees. Loyal employees are the heat of any successful business. The company is responsible for preserving its employees and meeting their needs.    

Embraer Could Soon Reel in Another Big Order

http://www.fool.com/investing/general/2016/02/08/embraer-could-soon-reel-in-another-big-order.aspx

By Adam Levin-Weinberg

For Fool.com

Published on Feb. 8, 2016

Summary: Alaska Air is looking for 30 new 76-seat jets, and is considering Embraer for this big deal. Alaska Air is making this move because it is trying to keep stable seat share in Seattle. Additionally, customers find jets more comfortable than the Q400, which feels cramped by comparison.

Relevance: Alaska Air has to keep up with the other competitors, especially when Delta has added domestic flights in Seattle. Alaska Air has to focus on maintaining its market share.

Snack Hack: Airlines Apply High-Tech to Satisfy Pax Appetites

http://apex.aero/2016/02/08/snack-hack-high-tech-profits

By Marisa Garcia

For apex.aero

Published on Feb. 8, 2016

Summary: Passengers can order in-flight meals with their personal devices before boarding. Airlines are applying technology to satisfy the passengers’ appetites, while boosting revenue and improving their catering logistics.

Relevance: Alaska Air is one of the participant airlines applying this feature on board. The airline can better calculate food and beverage demand and avoid payment complications on board. In addition, it will gain customer satisfaction and by offering an easy and convenient way of ordering food on board which is part of the entertainment