Alaska
Air Group, Inc. (ALK) Shares Sold by Russell Frank Co
By Kayla
Nash
For The
Hilltop News
Published on
Feb. 25, 2016
Summary: Russell Frank Co reduced its stake in shares of Alaska Air
Group, Inc. by 5.9% during the fourth quarter. The firm owned 782,817 shares of
the company’s stock after selling 49,512 shares during the period. Russell
Frank Co owned approximately 0.63% of Alaska Air Group worth $63,753,000 as of
its most recent SEC filing.
Relevance:
It is important to
be updated by the financial status of the company. We hope that Alaska Airlines
will not be affected negatively by the reduction of stake share of Russell
Frank Co.
Alaska
Air CEO joins Nordstrom board
By Janet I. Tu
For The
Seattle Times
Published on
Feb. 24, 2016
Summary: Brad Tilden, Alaska Airlines chairman and CEO,
is joining Nordstrom’s board. Will join the audit and finance committees,
according to a Nordstrom news release announcing the appointment Wednesday.
Relevance:
This new
relationship between Alaska and Nordstrom can build strong bonds between both
companies especially that both businesses are Seattle based. The relationship
will hopefully benefit Alaska Airlines financially and commercially.
A Flight
Attendant Gets Married Mid-Flight for Mom....Tissue Alert
By Murphy.
For WHBL
Published on
Feb. 25, 2016
Summary: Kristy Stratton is a current flight
attendance for Alaska Airlines. Her mom was diagnosed with stage four lung
cancer in 2014. She had three wishes for her daughter before she passes away,
to see where she works, lives, and to see her getting married. In one plane
ride, Stratton got her mom to see her place of work and watch her get married
at the same time, on the way to seeing where she lives now in Seattle.
Relevance:
This story has a lot of emotional appeals and it is easy to
get touched by. It exposes a part of an Alaska Airlines flight attendance
personal moment to share the happiness with everyone.
Alaska
Airlines commences Portland trio
By
Newsletter
For Anna.Aero
Published on
Feb. 22, 2016
Summary: On 18 February, Alaska Airlines
commenced services from Portland to Kansas City, Minneapolis-St. Paul and
Omaha. In celebration of the new route trio, the Oregon airport held a
traditional ribbon cutting ceremony. Passengers who were on the three inaugural
services, were each given a gift wrapped selection of cookies.
Relevance:
It is a great way to advertise the new trio flight by giving
gift wraps to the passengers, and then covering the event in media. It is a
smart strategy to pitch the news of the opening among large number of audience,
especially the ones who live in the trio cities that are included in the
flight, which are Portland, Kansas City, Minneapolis-St. Paul and Omaha.
Alaska
Airlines to launch nonstop flights from San Jose to Orange County and San Diego
By
Newsletter
For Silicon
Valley News
Published on
Feb. 22, 2016
Summary: Alaska Airlines has announced they
will launch new nonstop service from Mineta-San Jose International Airport to
Orange County and San Diego beginning June 5th. The new service marks six new
flights to launch from SJC this year.
Relevance:
Since the beginning of this year, Alaska Airlines have
launched more than nine new flights either non-stop flights or connection
flights. Alaska Airlines must put extra work in advertising and spreading the
news of these new routes in order to fill up all of the flights’ seats.
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